The aim of this project was to create a new line of templates for the most popular company on the Theme Forest site. Using smooth lines and with a focus on the user’s consumer preferences, the challenge was to deliver personalized content for each user profile and to create a far better consumption experience for the company’s products.
I worked on a lot of cool things during the time I spent in Detroit. One of those was a proposal for the new site for Hello Aerial, which is a company that produces video content. Hello Aerial’s work speaks for itself, so the challenge was to think of a way to present this work in a simple and attractive, multi-platform accessible way.
Like most Brazilians, I am passionate about cars. So, naturally, I found it easy to channel this passion into the redesign of the Jeep Renegade site, one of the top 10 popular cars in its category. The redesign consisted of focusing on the stand out features of the car, without forgetting the main objective of the page, which is to help users choose the Jeep Renegade.